Source identified
Read & copy the quotation
“Good-will is won principally through kind services.”
- Source
- De Officiis
- Date
- 44 BCE
- English wording
- Walter Miller — Translator · from Latin
Meaning of “Good-will is won principally through kind services.”
Trust and affection are more likely to grow from useful conduct toward others than from reputation management alone.
Where does it come from?
De Officiis, Book II, section 32; Cicero lists kind services among the strongest ways of earning goodwill.
