“The most influential of all the virtues are those which are the most in request for daily use.”
Virtues become socially important when they guide routine dealings with other people rather than appearing only in exceptional or ceremonial situations.
Source details
Character, Chapter I, “Influence of Character,” Project Gutenberg #2541. In the chapter’s discussion of duty in ordinary life, Smiles argues that the virtues most needed in everyday conduct exert the widest and most lasting influence.