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The first virtue, the touchstone of a masculine style, is its use of the active verb and the concrete noun.
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“The first virtue, the touchstone of a masculine style, is its use of the active verb and the concrete noun.”

Arthur Quiller-Couch

Source
On the Art of Writing
Date
1916
Meaning

Meaning of “The first virtue, the touchstone of a masculine…”

Behind the dated gendered phrase, the practical craft advice is to prefer active verbs and concrete nouns when they make prose more direct and intelligible.

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Where does it come from?

On the Art of Writing, Lecture V, “Interlude: On Jargon,” Project Gutenberg #17470. “Masculine style” is retained as period wording, not endorsed as a gender standard.

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