About the author
Context for this collection
1810–1891 · American showman and entrepreneur
Common themes
Business, money, saving, spending, debt, enterprise, customer treatment, persistence, thrift, effort, resilience and practical execution.
Source identified1
“Whether I should sink or swim depended wholly upon my own energy.”
Barnum frames the newly acquired museum as a situation in which sustained personal effort and management would determine whether the venture survived.
Source note: Struggles and Triumphs, 1872 author’s edition; Barnum is describing the beginning of his ownership and management of the American Museum.
Source identified2
“The situation was disheartening, but I had energy, experience, health and hope.”
The memoir acknowledges discouraging circumstances while inventorying the practical and psychological resources Barnum believed remained available to him.
Source note: Struggles and Triumphs, 1872 author’s edition; this is autobiographical reflection from Barnum’s account of rebuilding after a difficult business period.
Source identified3
“Whatever you do, do it with all your might.”
Barnum argues for wholehearted execution rather than half-effort, especially when a task is important enough to deserve sustained attention.
Source note: The Art of Money Getting, section headed “Whatever You Do, Do It With All Your Might.”
Source identified4
“The foundation of success in life is good health.”
Achievement is treated as dependent on the physical capacity to work, think, and sustain effort rather than as a purely financial or professional matter.
Source note: The Art of Money Getting; Barnum places health before the business maxims that follow.
Source identified5
“Young men starting in life should avoid running into debt.”
Barnum treats consumer debt as a constraint on future choices and recommends avoiding obligations incurred simply to consume before payment is possible.
Source note: The Art of Money Getting, section “Avoid Debt”; Project Gutenberg #8581. The advice is period-specific and not a blanket claim that every productive use of credit is harmful.
Source identified6
“True economy consists in always making the income exceed the out-go.”
Barnum defines practical economy through a durable margin between income and spending rather than through isolated acts of penny-pinching.
Source note: The Art of Money Getting, opening discussion of economy; Project Gutenberg #8581. Barnum’s rule is historical conduct-of-life advice, not individualized financial planning.
Source identified7
“Politeness and civility are the best capital ever invested in business.”
Respectful treatment is described as business capital because trust, repeat dealings, and reputation often depend on how people are treated as much as on the transaction itself.
Source note: The Art of Money Getting, “Be Polite and Kind to Your Customers”; Barnum treats civility as a practical part of durable commercial reputation.
Source identified8
“You cannot accumulate a fortune by taking the road that leads to poverty.”
Barnum argues that spending patterns incompatible with saving cannot be reconciled merely by hoping for future wealth or higher income.
Source note: The Art of Money Getting, economy discussion; Project Gutenberg #8581. The road metaphor appears in Barnum’s warning against living fully up to one’s means.
Source identified9
“Debt robs a man of his self-respect, and makes him almost despise himself.”
The rhetoric emphasizes the psychological burden Barnum associated with unpaid consumption debt, linking financial obligation with dependence and loss of confidence.
Source note: The Art of Money Getting, “Avoid Debt”; Project Gutenberg #8581. This is Barnum’s forceful moral rhetoric, not a clinical claim about every debtor’s mental state.
Source identified10
“The real comforts of life cost but a small portion of what most of us can earn.”
The sentence distinguishes basic comfort from status consumption, arguing that many discretionary expenses arise from luxury and comparison rather than necessity.
Source note: The Art of Money Getting, expense-account discussion; Project Gutenberg #8581. This is Barnum’s historical generalization about comfort and spending, not a modern cost-of-living statistic.
Source identified11
“Prosperity is a more severe ordeal than adversity, especially sudden prosperity.”
Sudden financial improvement can test restraint because rising income may encourage equally rapid expansion of spending, display, and recurring obligations.
Source note: The Art of Money Getting, economy section; Project Gutenberg #8581. Barnum introduces the line while describing lifestyle expansion after financial success.
Source identified12
“People ought to be as sensible on the subject of money-getting as on any other subject.”
Financial choices are presented as ordinary matters for judgment and cause-and-effect reasoning rather than as exceptions governed by appearance or wishful thinking.
Source note: The Art of Money Getting, economy discussion; Project Gutenberg #8581. The sentence follows Barnum’s warning about trying to appear richer than one is.
Source identified13
“Money is in some respects like fire; it is a very excellent servant but a terrible master.”
Money is framed as useful when directed toward chosen purposes but harmful when debt, interest, or appetite begins directing the person instead.
Source note: The Art of Money Getting, “Avoid Debt”; Project Gutenberg #8581. Barnum uses the servant-and-master metaphor while contrasting interest working for versus against the borrower.
Source identified14
“Ambition, energy, industry, perseverance, are indispensable requisites for success in business.”
The sentence presents business success as a compound result of sustained energy and persistence rather than a single clever idea or fortunate moment.
Source note: The Art of Money Getting, in Barnum’s discussion of thorough work and business effort.
Source identified15
“A penny here, and a dollar there, placed at interest, goes on accumulating, and in this way the desired result is attained.”
Small repeated savings are presented as meaningful because accumulation depends on consistency over time rather than only on occasional large financial gains.
Source note: The Art of Money Getting, opening economy section; Project Gutenberg #8581. The passage reflects nineteenth-century saving-at-interest advice and is not a promised rate of return.
Source identified16
“It requires some training, perhaps, to accomplish this economy, but when once used to it, you will find there is more satisfaction in rational saving than in irrational spending.”
Saving is described as a learned habit whose rewards can become easier to appreciate through repeated practice rather than immediate deprivation alone.
Source note: The Art of Money Getting, opening economy section; Project Gutenberg #8581. Barnum contrasts rational saving with irrational spending in his nineteenth-century personal-finance rhetoric.