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He will win who knows when to fight and when not to fight.
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“He will win who knows when to fight and when not to fight.”

Sun Tzu

Source
The Art of War — Attack by Stratagem
Date
c. 5th century BCE
English wording
Lionel Giles — Translator · from Classical Chinese
Meaning

Meaning of “He will win who knows when to fight…”

Judgment includes restraint: choosing the wrong contest can be as damaging as fighting badly once the contest begins.

Source context

Where does it come from?

The Art of War, Chapter III “Attack by Stratagem,” section 17, Lionel Giles translation (1910), printed page 24 / scan leaf 80 in the original Giles edition on Wikisource, cross-checked against Project Gutenberg #17405. “He will win who knows when to fight and when not to fight” is the first of five listed military essentials for victory; it remains battlefield-strategy judgment rather than a context-free maxim about every disagreement.

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