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Communication quotes — Page 3

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Source identified151
Use the active voice.

“Use the active voice.”

The rule favors direct sentence construction when it makes agency clearer, while the surrounding discussion still allows passive voice when context requires it.

Source details

The Elements of Style, Chapter III, Rule 10, Project Gutenberg #37134; Strunk immediately qualifies the rule by noting legitimate uses of passive construction.

Source identified152
Vigorous writing is concise.

“Vigorous writing is concise.”

Strunk links force with economy: prose becomes stronger when each word contributes to the sentence rather than merely increasing its length.

Source details

The Elements of Style, Chapter III, Rule 13, Project Gutenberg #37134; this sentence introduces the explanation of “Omit needless words.”

Source identified153
Put statements in positive form.

“Put statements in positive form.”

Strunk recommends stating what is true or intended directly when possible instead of making the reader reconstruct the point from repeated negation.

Source details

The Elements of Style, Chapter III, Rule 11, Project Gutenberg #37134; the rule concerns sentence construction, not positive-thinking philosophy.

Source identified154
Use definite, specific, concrete language.

“Use definite, specific, concrete language.”

Concrete and specific wording can reduce interpretive work for the reader by replacing vague generalities with language tied to identifiable actions, objects or details.

Source details

The Elements of Style, Chapter III, Rule 12, Project Gutenberg #37134; Strunk follows the heading with examples contrasting vague and concrete phrasing.

Source identified155
Make the paragraph the unit of composition: one paragraph to each topic.

“Make the paragraph the unit of composition: one paragraph to each topic.”

Paragraphing is treated as an organizational decision: grouping one developed topic at a time helps readers follow the structure and movement of an argument.

Source details

The Elements of Style, Chapter III, Rule 8, Project Gutenberg #37134; the book discusses exceptions for very short subjects and rapid narrative.