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For character is itself a fortune.
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“For character is itself a fortune.”

Samuel Smiles

Source
Self-Help
Date
1859
Meaning

Meaning of “For character is itself a fortune.”

Material success is secondary to a reputation and inner standard that can survive temporary loss; character is treated as durable capital.

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Self-Help, Chapter IX, “Men of Business,” Project Gutenberg #935. The line appears in the chapter’s discussion of honesty in business: Smiles argues that even temporary material loss is preferable to sacrificing character, which he describes as a fortune in itself.

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