“Ere fancy you consult, consult your purse.”
- Source
- The Way to Wealth
- Date
- 1758
- Local voice
- Authorial persona / framed maxim · Poor Richard maxim, repeated through Father Abraham
Meaning of “Ere fancy you consult, consult your purse.”
Desired appearance should be tested against actual means before spending, placing affordability ahead of fashion or social comparison.
Where does it come from?
The Way to Wealth, frugality section; Project Gutenberg #43855. The line appears in a short verse warning against pride-driven spending on dress.
Why the local voice matters
The Way to Wealth is framed as Father Abraham’s address compiling maxims Franklin had published through the Poor Richard / Richard Saunders persona. This record therefore preserves the framed authorial-persona layer instead of treating the maxim as unmediated Franklin narration.