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Ere fancy you consult, consult your purse.
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“Ere fancy you consult, consult your purse.”

Benjamin Franklin

Source
The Way to Wealth
Date
1758
Local voice
Authorial persona / framed maxim · Poor Richard maxim, repeated through Father Abraham
Meaning

Meaning of “Ere fancy you consult, consult your purse.”

Desired appearance should be tested against actual means before spending, placing affordability ahead of fashion or social comparison.

Source context

Where does it come from?

The Way to Wealth, frugality section; Project Gutenberg #43855. The line appears in a short verse warning against pride-driven spending on dress.

Primary / edition source ↗

Speaker context

Why the local voice matters

The Way to Wealth is framed as Father Abraham’s address compiling maxims Franklin had published through the Poor Richard / Richard Saunders persona. This record therefore preserves the framed authorial-persona layer instead of treating the maxim as unmediated Franklin narration.

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Themes

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