“Charms strike the sight, but merit wins the soul.”
The line contrasts immediate visual attraction with the more durable appeal of character or merit.
Source details
The Rape of the Lock, Canto V, line 34 in Pope’s 1717 revision; final line of Clarissa’s added speech. The inherited 1714 source year is corrected to 1717; the narrator immediately notes that the audience gives her no applause, keeping the maxim inside its mock-heroic dramatic setting.